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Why give up 10% of every sale? Compare Easy Digital Downloads and Gumroad to see how switching to a self-hosted WordPress solution gives you unlimited growth without the high transaction fees.
Gumroad is great for your first sale, but it's expensive for your thousandth. EDD is built for creators who want to scale their business without losing their margins.
Sell unlimited digital products to unlimited customers without additional plugins or platform restrictions that limit your online store’s growth.
Deliver files, handle licensing, and manage subscriptions with tools and automation built specifically for digital products.
Unlike Gumroad’s flat 10% cut, EDD never takes a percentage of your sales. Keep more of your earnings with no listing fees or monthly charges.
Your customer data always stays on your own servers for more privacy, control, and long-term flexibility.
No wrestling with complex eCommerce platforms. Control every pixel of your storefront and get set up in no time with complete design flexibility.
WPForms, MonsterInsights, SeedProd, and 25+ more use EDD to power digital product sales. You’re in good company.
“If you’re selling digital goods, we highly recommend EDD for its simplicity and efficiency”
We recently switched from WooCommerce to Easy Digital Downloads (EDD), and the difference has been incredible. WooCommerce, while powerful, became cumbersome for managing digital products. With EDD, we now have a streamlined checkout process, better license and subscription management, and improved site performance. The built-in reporting tools also provide clearer insights into our sales.
Don't let a third-party platform dictate your profit margins. Move to the platform that lets you keep what you earn.
Scale your digital store without limits or costly fees. EDD has no listing costs, transaction cuts, or monthly charges eating into your earnings. Add unlimited products, reach unlimited customers, and keep full control over your pricing as you grow, without sacrificing your bottom line.
Go beyond limited Gumroad storefronts. With EDD, it’s easy to create branded stores that build trust and convert more visitors into buyers. Design custom product pages, checkout flows, and user experiences using WordPress themes, plugins, and unlimited customization options.
Gumroad is limited when it comes to complex products. Every EDD feature is built from the ground up for digital commerce. Easily handle file delivery, licensing, and subscriptions with workflows tailored to digital products and your store’s customers.
On Gumroad, the platform sits between you and your customers. With EDD, you have direct access to your database, making it easy to drive repeat sales and manage support. Your customer data, orders, and products stay safely on your WordPress servers, not trapped by 3rd-party platforms or policies.
Our expert support team is here to make selling easy and stress-free, so you can focus on developing amazing digital products. Backed by the same team behind 25+ industry-leading WordPress brands, there's no better team to help you run a successful digital eCommerce business.
| Feature |  Easy Digital Downloads | Gumroad |
|---|---|---|
| Transaction Fees | 0% (Flat annual fee) | 10% Flat Fee |
| Software Licensing | Advanced (Native) | Very Basic |
| Store Branding | Unlimited | Very Limited |
| Custom Domain | Included (Native) | Paid Add-on |
| WordPress Integration | Native Plugin | External Embed Only |
| Data Ownership | You Own It | Platform Owned |
| Recurring Billing | Advanced | Basic |
| Sell on Your Website | ||
| Direct Customer Contact | ||
| Marketplace Ready | ||
| File Delivery & Security | ||
| Analytics and Reporting | ||
| 100+ Store Integrations | ||
| Free Tier Available |
Do you have questions about using Easy Digital Downloads as a Gumroad alternative for digital selling? See our most frequently asked questions. If your question is not listed below, please contact us. If your question is not listed here, please contact us.
For almost every creator making more than a few hundred dollars a year, the answer is yes. Because Gumroad takes 10% of every sale, your costs grow as you succeed. EDD’s flat annual fee means the more you sell, the more you save.
Absolutely. You can export your customer data and products from Gumroad and import them into WordPress. Our support team is here to help you through the transition.
EDD gives you full ownership and control by letting you sell digital products directly on your own WordPress site – with no branding restrictions, limited storefront layouts, or platform fees. Unlike Gumroad’s one-size-fits-all setup, EDD is built for flexibility, offering advanced features like automated file delivery, licensing, subscriptions, and seamless integration with 100+ WordPress tools.
EDD allows you to sell a wide range of digital eCommerce products, including WordPress plugins and themes, eBooks, online courses, software, music, and more. Whatever you can dream up, you can likely sell with EDD.
Yes, the free version of Easy Digital Downloads is available to download in the WordPress plugin directory. With over 50,000 active installations, it’s a trusted and highly-rated choice. It’s also the perfect entry-level option if you’re just getting started with selling digital products, giving you all the essential tools to launch your digital eCommerce store without upfront costs. There are a handful of premium plans to choose from when you’re ready to scale and grow your business.
Not at all. While developers love EDD for its power, our setup wizard makes it easy for any creator to launch a professional store without writing a single line of code.
Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.
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